SHOURYAA SHARMA | Business Analyst | Go-to-Market Strategy | Product Marketing | Market Research

About Me

Analytical Thinker. Problem Solver. Business Strategist.

Passionate about turning data into actionable business insights through analytics, market research, and strategic problem-solving. With a background in Marketing, Agribusiness, and Food Technology, experience spans business development, Go-to-Market strategy, customer analytics, and competitive analysis across the FMCG sector.

Skilled in Power BI, Advanced Excel, Google Sheets, and business analytics, with experience building interactive dashboards, analyzing market trends, and identifying growth opportunities. Hands-on projects in customer analytics, product development, and business intelligence have strengthened analytical thinking and decision-making capabilities.

Driven by a passion for solving business problems with data, combining analytical expertise with strategic thinking to help organizations improve performance, optimize processes, and make informed decisions.

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Projects Completed

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Business Problems Analyzed

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Tools & Technologies

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Years of Experience

Skills & Expertise

Capabilities That Drive Business Results

Business Analysis

Analysis

Data Analysis

Analysis

SQL

Technical

Microsoft Excel

Technical

Power BI

Technical

Tableau

Technical

Python

Technical

Data Visualization

Technical

My Toolkit

Tools I Use Daily

Canva

Created professional presentations, social media graphics, marketing materials, and visual content using Canva.

Microsoft Excel

Advanced formulas, pivot tables, VBA macros, data modeling, and conditional formatting for business reporting.

SQL

Complex queries, joins, subqueries, CTEs, and window functions for data extraction and analysis.

Power BI

Interactive dashboards, DAX measures, data modeling, and scheduled report distribution.

Tableau

Visual analytics, calculated fields, parameters, and storytelling with data.

Python

Data analysis with Pandas, visualization with Matplotlib/Seaborn, and automation scripts.

Jira

Sprint planning, backlog management, user story creation, and Agile workflow tracking.

Confluence

Documentation, knowledge base management, BRD/FRD authoring, and team collaboration.

Professional Journey

Where I've Made an Impact

June 2026 — August 2026

Business Development Intern

Frugivore Pvt. Ltd. · Delhi

Conducted market research and competitor analysis to support business strategy. Contributed to product planning and delivered data-driven insights for growth initiatives.

Key Responsibilities

Acquired 15 HoReCa clients through targeted B2B cold calling and relationship management, expanding the customer base for the company's frozen berries portfolio.
Supported the Go-to-Market launch of Nutripop and Kombucha by contributing to customer acquisition, product activation, and hospitality market expansion.
Conducted primary market research across 50+ cafés and restaurants in Connaught Place, Gurgaon, Hauz Khas, GK-I, GK-II, and Khan Market through surveys, competitor benchmarking, and product sampling to identify market opportunities.

Excel Canva PowerPoint

Dec 2024 — April 2025

Production, R&D, and Quality Control Intern

Pravin (Suhana) Masalewale · Pune, Maharastra

Supported spice production and quality assurance by ensuring compliance with food safety standards. Assisted in new product development and conducted quality testing to maintain product consistency.

Key Responsibilities

Monitored spice production batches of up to 2,000 kg/day, ensuring compliance with GMP and FSMS standards.
Assisted in developing three new spice blend formulations, conducting formulation trials and shelf-life evaluations.
Performed weekly quality testing of 25+ production batches by evaluating moisture, colour, and texture parameters.

Excel Canva PowerPoint

May 2024 — July 2024

Quality Assurance Intern

TajSATS Air Catering · IGI, Delhi

Supported food quality assurance through microbiological testing, quality inspections, and compliance with food safety standards. Assisted in audits, documentation, and quality management activities to maintain operational excellence.

Key Responsibilities

Conducted microbiological testing on 20+ food samples per day, including TPC, E. coli, Coliform, and Yeast & Mould analysis.
Assisted in Medina Audit preparation by ensuring SOP compliance, hygiene monitoring, and calibration of laboratory equipment.
Participated in internal quality audits, complaint investigations, HACCP implementation, and documentation.
Supported quality inspections across receiving, cold storage, production kitchens, and dispatch operations.

Word Canva PowerPoint

May 2023 — June 2023

Quality Assurance Intern

Jivamrit Agro Organic · Noida, UP

Supported quality assurance by conducting product testing, maintaining certification documentation, and ensuring quality standards across production operations.

Key Responsibilities

Conducted quality analysis including pH, moisture, and pesticide residue testing for organic food products.
Assisted with organic certification documentation covering 50+ SKUs.
Supported quality control during sorting, grading, cleaning, packaging, and production operations.

Word Canva PowerPoint

Education

Academic Foundation

2025 — 2027

Master of Business Administration

NIFTEM-K · Kundli, Haryana

MBA candidate at NIFTEM-K specializing in Food & Agribusiness Management (FABM) and Marketing. Possesses a strong foundation in food supply chains, brand strategy, and consumer behavior. Aiming to leverage analytical and managerial skills to drive growth in the FMCG/Food sector.

Relevant Coursework: Food Supply Chain, Strategic Brand Management, Consumer Behavior, Agri-Export Management, Marketing Analytics.

2022 — 2025

Bachelor of Business Administration

Amity University Online · Noida, UP

BBA graduate from Amity University Online (Noida) with a solid foundation in core business principles. Adept at financial accounting, marketing fundamentals, and organizational behavior. Seeking to apply managerial acumen in dynamic business environments.

Relevant Coursework: Principles of Management, Financial Accounting, Marketing Fundamentals, HR Management, Business Law, Organizational Behavior.

2021 — 2025

Bachelor of Technology

Amity University · Noida, UP

B.Tech graduate in Food Technology from Amity University Noida with a strong grasp of food processing, preservation, and quality assurance. Skilled in applying scientific and engineering principles to enhance food safety and product development. Eager to contribute to the FMCG/food processing industry.

Relevant Coursework: Food Processing Engineering, Food Chemistry & Microbiology, Quality Assurance & FSSAI Standards, Unit Operations, Food Packaging Technology.

2020 — 2021

XII

Somerville School · Noida, UP

Completed Class XII in the PCB stream from Somerville School Noida, UP, with an 80% aggregate. Built a solid foundation in biological and chemical sciences, essential for pursuing higher education in food technology and allied fields.

Relevant Coursework: Physics, Chemistry, Biology, English, Physical Education

2018 — 2019

X

Somerville School · Noida, UP

Completed Class X under the CBSE Board from Somerville School Noida, securing 83%. Established a well-rounded academic base across core scientific, mathematical, and social disciplines.

Relevant Coursework: English, Mathematics, Science (PCB), Social Science, Hindi.

Featured Projects

Featured Projects and Business Impact

Customer Churn and Risk Analysis Dashboard

This is a Power BI Dashboard is an interactive business intelligence dashboard that transforms raw business data into actionable insights. It enables users to monitor key performance indicators, analyze sales and operational trends, and make informed decisions through dynamic visualizations, filters, and drill-down reports.

Open Project

NETFLIX Dashboard

This is a sample Netflix Dashboard, an interactive Excel dashboard that transforms raw Netflix content data into meaningful business insights. It provides visual analytics on content distribution, genres, ratings, release trends, and country-wise availability, enabling data-driven exploration through dynamic charts, pivot tables, and slicers.

Open Project

NPD - Nutri Waffles

Development of a Low-Glycemic Frozen Stuffed Waffle for Inclusive Dessert Consumption Among Diabetic and Non-Diabetic Consumers

Open Project

SQL Compass – MySQL for Business Analysts

SQL Compass is a comprehensive MySQL learning platform built specifically for Business Analysts. It covers SQL fundamentals, data querying, joins, aggregations, subqueries, and real-world business use cases with interactive examples. Designed to simplify database concepts and help learners build practical SQL skills for data analysis and business decision-making.

Open Project

GTM Strategy

GTM-STRATEGY is a Go-to-Market strategy platform that transforms a company's website into a comprehensive outbound sales strategy. It automates company research, market analysis, ICP identification, competitor analysis, and generates actionable sales playbooks with personalized cold email campaigns.

Open Project

Certifications